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About Manchester United

We are one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 141-year heritage we have won 66 trophies, including a record 20 English league titles, enabling us to develop what we believe is one of the world's leading sports brands and a global community of 1.1 BILLION FANS AND FOLLOWERS.

Our large, passionate community provides us with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, broadcasting and matchday.

We attract leading global companies such as adidas, Aon, and General Motors (Chevrolet) that want access and exposure to our community of followers and association with our brand.

Our global community of followers engages with us in a variety of ways (all data as of June 2019):

Premier League games at our home stadium, Old Trafford, have been sold out since the 1997/98 season. In the 2018/19 season, our 26 home games were attended by a cumulative audience of over 1.9 million people.
Our Twitter account now has more than 22.4 million followers.We have over 29.5 million followers on Instagram and we continue to be the most-followed and most-engaged Premier League club on the platform.
As of 30 June 2019, we had over 152.7 million social connections
We also have a significant presence on Chinese social media, with 9.4 million followers on Sina Weibo topping all other sports clubs on the platforms.

We undertake exhibition games and promotional tours on a global basis, enabling our worldwide followers to see our team play. These games are in addition to our competitive matches and take place during the summer months or during gaps in the football season. Over the last 6 years, we have played 29 exhibition games in Australia, China, Ireland, Norway, Singapore, Sweden, and the United States, where in 2014, we set a U.S. attendance record for a football match with 109,318 fans at Michigan stadium.
Our customer relationship management (“CRM”) database, a proprietary data repository that includes contact and transactional details of followers and customers around the globe, enables us to analyze and better understand prospects and customers to drive revenues. As of 30 June 2019, the CRM database holds in excess of 36.1 million records.
During the 2018/19 season, our games generated a cumulative audience reach of over 3.5 billion viewers, according to the Futures Data, across 200 territories. On a per game basis, our 53 games attracted an average cumulative audience reach of 68 million.
In May 2018, we launched our new website (www.manutd.com) and in August 2018, we launched our first free global mobile application, which reached number one in the App Store’s sports category download charts in 91 markets around the world and was top ten within the sports category in 147 markets. The free global mobile application has monthly active users in over 230 global markets
We have a very popular brand page on Facebook with over 73.3 million connections as of 30 June 2019. In comparison, the New York Yankees have approximately 8.6 million Facebook connections and the Dallas Cowboys have approximately 8.6 million Facebook connections. Furthermore, we have more Facebook connections than the NBA, NFL, NHL and MLB combined.
We launched on YouTube in February 2018 and passed 1 million subscribers within five months of launch, making it the fastest sports channel to reach this milestone in YouTube's history. As of 30 June 2019, our YouTube channel had over 1.7 million subscribers.