“AT UNITED, WE STRIVE FOR PERFECTION. AND IF WE FAIL, THEN WE MIGHT JUST HAVE TO SETTLE FOR EXCELLENCE.”

sir matt busby

About Manchester United

Investor Presentation (PDF, 55.5MB, opens in a new window)Investor Presentation

We are one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 138-year heritage we have won 64 trophies, including a record 20 English league titles, enabling us to develop what we believe is one of the world's leading sports brands and a global community of 659 million followers.

Our large, passionate community provides us with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, mobile & content, broadcasting and matchday.

We attract leading global companies such as adidas, Aon, and General Motors (Chevrolet) that want access and exposure to our community of followers and association with our brand.

Our global community of followers engages with us in a variety of ways (all data correct as of September 15 2016):

  • Premier League games at our home stadium, Old Trafford, have been sold out since the 1997/98 season. In the 2015/16 season, our 29 home games were attended by over 2.1 million people.
  • Our Twitter account now has more than 8 million followers, an increase of over 48% from 30 June 2015.
  • As of 30 June 2016, we had close to 160 million digital connections
  • We also have a significant presence on Chinese social media, with 8.7 million followers on Sina Weibo and 5.3 million followers Tencent Weibo - topping all other football clubs on the platforms. 
  • We undertake exhibition games and promotional tours on a global basis, enabling our worldwide followers to see our team play. These games are in addition to our competitive matches and take place during the summer months or during gaps in the football season. Over the last 6 years, we have played 29 exhibition games in Australia, China, Germany, Hong Kong, Ireland, Japan, Norway, South Africa, Sweden, Thailand and the United States, where in 2014, we set a U.S. attendance record for a football match with 109,318 fans at Michigan stadium.

  • Our customer relationship management ("CRM") database, a proprietary data repository that includes contact and transactional details of followers and customers around the globe, enables us to analyze and better understand prospects and customers to drive revenues. As of 30 June 2016, the CRM database holds in excess of 43.7 million records, as compared to 40.7 million records as of 30 June 2015, an increase of approximately 3.1 million, or 7.5%.

  • During the 2015/16 season, our games generated a cumulative audience reach of over 3.2 billion viewers, according to the Futures Data, across 200 territories. On a per game basis, our 59 games attracted an average cumulative audience reach of 54 million per game.

  • Our website, www.manutd.com, is published in 7 languages and over the year ended 30 June 2016 attracted an average of approximately 36.0 million page views per month.

  • We have a very popular brand page on Facebook with over 69.8 million connections. In comparison, the New York Yankees have approximately 8.5 million Facebook connections and the Dallas Cowboys have approximately 8.3 million Facebook connections. Furthermore, we have more Facebook connections than the NBA, NFL and MLB combined and we are the most popular Facebook page registered in the United Kingdom according to www.socialbakers.com.